Gen Z marketing needs more than just product sales.
This generation, born between 1996 and 2010, is value-conscious and attracted to businesses that “keep it simple & real.”
They’re innovative, fearless, and the originators of several trends on TikTok, Instagram Reels, and other social media sites. They also demand a little different strategy than their millennial peers.
So, in 2022, how do you reach out to and engage with the Gen Z market? Keep reading to find out!
Top Gen Z Marketing Tactics To Implement in 2022
1. Influencer Marketing
Influencer marketing’s popularity and appeal are skyrocketing. Influencer marketing is estimated to be worth $15 billion in 2022, compared to $9.7 billion in 2020. More companies are realizing the benefits of partnering with the appropriate influencer for a digital marketing campaign.
According to various studies, Gen Z is more inclined to buy a company’s product on a suggestion from an influencer. Forming partnerships with influencers has proven to gain consumer trust.
You should also concentrate on video content in 2022, such as Instagram Reels and TikTok videos. These are the marketing tactics that Gen Z prefers, and TikTok’s video-first platform has driven all social media networks to transform. Thousands of proven influencers – and micro-influencers – are waiting to help you launch your next product awareness, eCommerce, or brand perception media campaign.
TikTok’s algorithm provides a plethora of specialized groups to investigate. You can be assured that the ideal audience for your business is already in place, prepped, and eager to watch your video marketing material.
2. Consumerism With Integrity
Social accountability. Taking the “green” route. These are key brand priorities in general, but they’ll also influence engaging a Gen Z audience.
Gen Z is concerned about the environmental effect of their purchases. Only around half of millennials and Gen Z believe corporations have a good influence on society, but they appreciate businesses that strive for social responsibility.
Marketing the measures you’re undertaking toward sustainability, as well as any diversity and inclusion programs, may be more beneficial than any product advertising in attracting Gen Z’s interest.
3. Immersive Content
Does a successful digital marketing strategy center around the user experience, and what better way to customize the experience for consumers than to communicate to them directly?
In the coming year, live video is one area with a lot of promise. It’s a feature available on all social networking sites, and it’s said to generate the highest return of any social media strategy.
Brands may communicate directly with people via live-streaming, promoting a genuine and dynamic view of the company. Genuine interaction is a marketing approach you cannot overlook because authenticity is one of the most critical elements stated for any campaign geared at Gen Z.
When it comes to marketing to Gen Z consumers, you need to understand their priorities. Asking questions like “What does Gen Z anticipate from a brand?” “What is Gen Z like?” and “What is Gen Z doing on the internet?” as a good marketer is essential. When marketing to Gen Z, this offers you a decent notion of how to position your business.
You’ll also understand how to apply successful Gen Z marketing trends and tactics in 2022.