You may have the best online advertisement that drives traffic to your website, but it might be all for nothing if you haven’t optimized your e-commerce store for sales. To ensure that your website visitors convert, a delightful shopping experience is of utmost importance. You can ensure a stress-free purchase process with these easy design strategies.
Use A Strategic Layout
When visitors get to your site, they want to browse and digest your content in the shortest time possible. A good visual hierarchy ensures that your web pages are well organized to enhance how users consume your content. Simply put, the layout of your website should be in a way that supports the human nature of reading. In this case, ensure that the business name and logo are placed at the top. Make them bold and with larger fonts than the rest of the content. Consider placing your unique value proposition above the fold and your call-to-action at the center.
Consider A Search Bar On Every Page
New visitors to your site are highly likely to browse a few pages before making a buying decision. If you make them go back to the home page every time they need to access the search bar, you are only increasing the abandonment rate. Placing a search bar on every page does not only enhances usability but also encourages new users to further explore your online store.
Enhance Content Readability
When choosing the font type, size, and color, always prioritize readability. Online visitors will not stay on your website for long if they struggle to read or understand the available content. A good rule of thumb is to understand that if something is not readable to you, it is likely not readable to other people. You can also do user testing with the people around you to ensure that you ace your font game right from the onset.
Use Social Proof
It is human nature for most people to go with what’s popular and trending. Social proof highlights to your visitors, in real-time, the behavior of other users. They are able to tell which products are popular on the site, and that can instantly influence their buying decision. You can use pop-ups, for example, to notify users every time one of them completes a purchase. Besides showing the trendy products, the pop-ups will also enhance your site’s credibility when visitors see others buying.
How well your website visitors convert largely depends on how well you have optimized your online store for exemplary user experience. It is important to create strategies that are focused on ensuring that visitors spend enough time on your site to at least find something they like. Furthermore, the longer they stay, the more time you have to influence their buying decision.