Search engines and social media platforms show a preference towards paid campaigns, ranking them above organic search results. With an elaborate Pay Per Click strategy, your business will dominate the above-the-fold space in search engines, thus better visibility.
PPC Advertising is a powerful, traceable, and budget-friendly tool that helps drive the desired traffic to websites in the fast-evolving digital marketing field, leading to increased conversions and sustainable revenue growth. Pay Per Click is widely used in different search engines, including Bing and Google Ads. Facebook, Apple iAds, LinkedIn, etc., also use PPC as a reliable advertising payment method.
When advertising using PPC, you are charged based on the number of users that click your ad.