Marketing In A Cookie-Less World: Strategies For Collecting And Utilizing Data In The Absence Of Third-Party Cookies
The usage of third-party cookies has become more important as a means for companies to track consumer behavior and provide more relevant advertisements. Third-party cookies were formerly widely used, but they’re being phased out due to rising privacy and security concerns. As a result, firms will need to develop new methods of data collection and use. This article will discuss the steps that companies may take to maintain efficient advertising in a cookie-free environment.